Authentic Content
UGC Made for Your Product or Place
Why UGC?
User-Generated Content is fast becoming the go-to marketing strategy for brands. Forbes recently mentioned that “UGC is often seen to be more authentic” than professionally generated content and that customers are getting influencer fatigue. As TikTok popularity skyrockets, customers swipe past ads that are too sleek or professional looking, assuming they are less trustworthy or interesting. Be real and be believed.
Meet Lindsay, UGC Mom Creator in Paris
I’m an American mom living with my husband in Paris, France. I have experience working with a variety of niches, and want to help you jump on the TikTok explosion! I’ve been creating content for brands for years. The added advantage when you hire me is that I love capturing product shots in charming French locations!
What is UGC?
User Generated Content is created by real people, making it more readily trusted. As opposed to obvious ads that interrupt our scrolling, UGC is the digital equivalent to word of mouth, making it a powerful marketing tool. It is personal, relatable and shareable content that comes in the form of videos or photos. 
Unboxing - A video of someone unboxing their delivered product and then putting it to use. Often used for clothing or decor.
“Get Ready With Me” - Popular videos of people going about their morning routine, featuring their favorite smoothie recipe or workout.
Life Hack - People are constantly on the lookout for things that make their lives easier. Many Amazon kitchen gadgets are sold through this marketing.
POV (point of view) - This is an open door, with many points of view to be imagined. It could be as simple as you’re sitting in a park reading the most amazing book (the book being the product that is subtly featured).
Demo - Demonstration of how your product works, with features and benefits
Come Along With Me - Viewers love to follow people into unknown spots to add to their travel bucket lists: cafés, restaurants, book stores, you name it!
Voiceover - Audio of keyword phrases on video will highlight your brand
Make it real
Be believed
Be seen
